LVMH appoints Damien Bertrand CEO of Loro Piana


Damien Bertrand, current CEO of Dior, will take over the reins of the Italian brand Loro Piana as of November 15, 2021.
Damien Bertrand succeeds Fabio d’Angelantonio as CEO of Italian luxury brand Loro Piana. A graduate of HEC, Damien Bertrand cut his teeth at the L’Oreal group and spent five years as CEO of the Dior house.
After Loro Piana was acquired by LVMH in 2013, the brand expanded by deploying boutiques in luxury shopping districts such as Avenue Montaigne in Paris or Ginza in Tokyo. But the pandemic has come and gone and impacted the brand.
That’s why Loro Piana wants to rebound and attract a younger audience. Indeed, the brand has a base of committed but aging buyers and is looking to develop its target to younger categories. In this sense, it launched its first ever collaboration in October with Japanese streetwear star Hiroshi Fujiwara, with the aim of reaching a different type of customer.
The brand, known for its suede shoes and cashmere ready-to-wear, is also looking to expand its presence in the lucrative high-end handbag market.
Read also > CHRISTY TURLINGTON AND LORO PIANA COLLABORATE ON A WELLNESS CAPSULE
Featured photo : © Charlotte Jolly de Rosnay
What's Your Reaction?

[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…