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Luxury perfumery: the 5 emerging trends

Luxury perfumery: the 5 emerging trends

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If the perfumery offer oscillates between scents that have survived through the ages and olfactory innovations, certain trends can be observed giving this luxury craft a breath of modernity. In addition to fashion effects, these are changes in the consumer’s relationship with perfumery to prefigure what the future of perfumery will look like.

 

1. It tells a story

 

At a time when consumers need anchoring, retro brands are on the rise. A roots that consumers are happy to find in the stories of ancestral homes. […]

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Featured photo : © Chanel

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