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Luna Rossa Prada Pirelli wins the Prada Cup and heads for the America’s Cup alongside Panerai

Luna Rossa Prada Pirelli wins the Prada Cup and heads for the America’s Cup alongside Panerai

The Italian Luna Rossa Prada Pirelli team led by Max Sirena emerged victorious from the Prada Cup, a famous yacht race. Accompanied by Panerai, the team’s technological partner, but also the official timekeeper of the Prada Cup, the team is now on its way to the America’s Cup.

 

Thanks to the watchmaking house, the Max Sirena team benefits from a base and technological tools that defy excellence: four unique watches designed especially for the team, the collection Luna Rossa.

 

The latter is inspired by the technologies and materials used in the America’s Cup, such as the CarbotechTM of the case, also used in the construction of Luna Rossa’s AC75 monohull. The dial is made from sails used by Luna Rossa.

 

It is water-resistant to 300 metres and features a manufactory-made P.9010/GMT movement with a 72-hour power reserve.

 

© Panerai

 

Why Panerai? “First of all, we are an Italian team. There is an Italian flag on this sail. Even though we are here in Switzerland and Panerai belongs to a big Swiss group, it is an Italian brand. Secondly, it is a prestigious brand. Thirdly, it is a technological brand”, Max Sirena justified.

 

For Jean-Marc Pontroué, CEO of Panerai “It seemed logical to join forces with this team for whom every gram counts so that this yacht can reach 40 knots. »

 

 

An association that honours Italian values shared by both sides: the sign of the sea, excellence and innovation.

 

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“You can buy everything when you take part in America, except time! “said Max Sirena when announcing this partnership at the opening of the SIHH 2019.

 

It should be noted that this is only the third time that an Italian team will take part in the America’s Cup. The latter, which was due to start on 6 March, has moreover been postponed due to the pandemic. The competition is due to start on 10 March.

 

 

Read also > PANERAI X PRADA CUP : A NEW OFFICIAL PARTNERSHIP

 

Featured Photo : © Panerai

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