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Panerai X Prada Cup: A new official partnership

Panerai X Prada Cup: A new official partnership

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For the first time in its history, the Italian luxury watchmaker Panerai is collaborating with the famous Prada Cup, as official timekeeper of the challenger’s selections. This elimination series will lead its winner to the door of the final of the 36th America’s Cup, which will be held from 15 January to 24 February 2021 in Auckland, New Zealand.

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This elimination series, organised by Challenger of Record 36 (COR 36), is historic and has now been in existence for 50 years.

 

Presented this year by its new sponsor PRADA, its objective will be to elect the future challenger that will compete in the final of the 36th America’s Cup in March 2021, with the defender this year being Emirates Team New Zealand.

 

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Featured Photo : © Richemont

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