Known as the highlight of the Vivatech trade show—a must-attend European event for innovation and start-ups—the LVMH Innovation Awards delivered an edition on the morning of Thursday, June 12, that stood in stark contrast to previous years. Not only was the number of trophies drastically reduced, but the group’s iconic CEO, Bernard Arnault, was absent for the first time since its creation in 2017. LUXUS PLUS was in the room.
The 2025 edition of the LVMH Innovation Awards will go down as the shortest ceremony (shortened to around 40 minutes) and the closest contest in the history of this prestigious competition.
Only three names emerged from the 14 finalists, compared to the usual eight. The flagship Innovation Award of the Year has itself disappeared.
With the three winners, namely Kahoona, Genesis and OMI, the luxury giant has chosen to reward knowledge of non-customers, predictive knowledge of soil health for vineyards and 3D creation. In terms of embedded technologies, two of them (Kahoona and OMI) use artificial intelligence. It should be noted, however, that the second company mentioned above combines this advanced technology with another, less well known in the media, digital twins.
With these choices, LVMH has thus promoted not only solutions that have already proven themselves, but above all those that have already been deployed within some of the group’s 75 Houses. Its Dreamscape pavilion at the Vivatech exhibition served as a showcase for 15 collaborations with 11 of the group’s Houses.
Three winners instead of eight
As Laetitia La Roche Grenet, Vice President of Open Innovation at LVMH, once again reminded the audience on the Stage One stage at Vivatech, the Innovation Awards 2025 recognized “solutions that are both tangible and scalable.”
As mentioned in our previous article, all the finalists were selected for their ability to collectively address the three major challenges facing the group and the luxury sector, namely the luxury customer experience, brand desirability and exemplary leadership.
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Read also > Vivatech: LVMH simplifies its start-up selection process
Featured photo: ©PhilippeServent/LVMH
