Car manufacturers will no longer have a choice, they will have to electrify their range of vehicles to avoid disappearing.
The European Union has very recently voted for the end of thermal cars by 2035. Indeed, brands will only be able to sell electric cars whatever their rank and whatever the price or power of their models.
Lamborghini has already announced that the first electric car ever produced by the brand will be on the market in 2027. Before that, the carmaker must invest billions of euros to electrify its range. In an interview with Sole 24 Ore, Stephan Winkelmann, Lamborghini’s president, said the company plans to invest 1.8 billion euros towards electrification. This amount sounds high, but Winkelmann added that Lamborghini would actually spend much more money, as this investment does not take into account the development of 100% electric vehicles.
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The money will allow the automaker to develop a series of hybrid vehicles, including the descendant of the Lamborghini Aventador that the automaker is currently refining. It should keep its V12 engine, but would be electrified. The Sant’Agata Bolognese manufacturer is also expected to spend a few million euros on the hybrid replacement for the Huracan, as well as the Urus, which will not escape electrification. By 2024, all Lamborghini models will be electrified according to the company’s plan.
Lamborghini wants to focus on performance and respect for its DNA. The cars will keep their recognizable design. Mitja Borkert, Lamborghini’s design director explains “They will always look like spaceships, always be inspiring, always be cars that, no matter what technology they have, will have the sound and emotion to touch you“.
Featured photo : © Lamborghini
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.