La Samaritaine goes into the deep end
Last June, the Samaritaine reopened its doors after 16 years of renovation. The re-discovery of the place and its sumptuous decor, both Art Nouveau and Art Deco, aroused a lot of curiosity.
As summer approaches, the department stores’, owned by the LVMH group, is once again attracting the spotlight. And this by launching an operation called “Paris-les-flots” which will last exceptionally long, from 19 May to 30 August.
In a delightfully retro atmosphere, that of the seaside resorts of the 70s, visitors will be able to discover many animations and decorations, but also special product series.
Seaside village
In the “Pont-Neuf Stage”, visitors can wander through the narrow streets and small shops of a seaside village. And find resort products such as Sunnylife beach accessories, Léopoldine Chateau fashion or Polaroid cameras.
Also very photogenic, the fake Loulou beach, installed in the Boutique de Loulou, the department store’s concept store. This will allow artists to create extraordinary live sand sculptures. First guests: Enguerrand MAC David and his team.
The Plouf Studio will allow you to take your own beach photos and create gifs to send to social networks. An XXL-sized Transat will allow for surrealist photos.
Other summer highlights: postcards chosen in the shop can be posted in the Prêt-à-Poster area. La Samaritaine will take care of franking them and sending them to any corner of the world. A digital terminal will allow you to take part in a great game that will be rewarded with baskets full of surprises kamagra gel.
Eres pop-up
On the shopping side, there will be an Eres pop-up on level minus one, with its elegant swimwear and a limited edition capsule of visors and clutches. In the Beauty area, special collections and events will be offered, such as Skin Ceuticals skin care and diagnostics or a Bulgari perfume pop-up.
Finally, you can keep a small souvenir of this holiday like no other by acquiring one of the stickers, posters or small objects (bags, puzzles…) so vintage created by the Marseille-based illustrator Marie Doazan. This Mediterranean girl revisits Parisian clichés through a palette of luminous shades – ocean blue, sunny yellow and sorbet orange – in harmony with the frescoes and facades of the department stores’.
Finally, the windows will announce the colour from the outside with small humorous scenes from Paris-les-flots.
Read also > BVLGARI UNVEILS AN EXCLUSIVE FRAGRANCE AT LA SAMARITAINE
Featured photos : © Press
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