L Catterton bets on the dynamism of Beauty

L Catterton, a private equity firm, has announced the launch of Elevate Beauty, a fund dedicated to emerging beauty companies. It plans investments ranging from $15 to $125 million per transaction, providing crucial support to early-stage brands. This initiative underscores L Catterton’s commitment to exploring new opportunities and investing in disruptive companies with high growth potential.


On Tuesday, March 19th, the private equity firm L Catterton announced the launch of Elevate Beauty, a fund specialized in investing in and partnering with early-stage beauty companies. L Catterton’s growth fund is expected to invest between approximately $15 million and $125 million per transaction.


This initiative marks a significant strategic adjustment for L Catterton, known for its investments in various sectors, including beauty. Elevate Beauty represents a pivot towards exploring and supporting promising beauty companies in their early growth stages.


“After investing in different beauty categories for decades, we are keenly aware of the power that disruptive, consumer-focused brands can have in a competitive market and the impact of the right financial partner on long-term success,” said Jon Owsley and Michael Farello, managing partners of L Catterton’s growth fund. “We are excited to have the opportunity to reach the growing number of attractive emerging brands through our Elevate Beauty platform.”


Cori Aleardi, formerly president of StriVectin, will lead Elevate Beauty. Elevate Beauty will focus on brands such as Dibs Beauty, Irene Forte Skincare, and Eighth Day, companies recently backed by L Catterton.


Strategic Vision


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Featured photo : © Eighth Day

Picture of Hugues Reydellet
Hugues Reydellet
Hugues Reydellet is a young and passionate journalist whose favorite subjects are economy, culture, gastronomy, but also cars, and sports. With a sharp pen and an insatiable curiosity, Hugues is constantly on the lookout for new hot information to report.

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