Interparfums: the share price soars after the announcement of an agreement with Lacoste

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Yesterday Wednesday, the French group Interparfums was in a very good position on the Paris market. The announcement of a licensing agreement with Lacoste pleased investors.

 

Interparfums was the star on the Paris market on Wednesday. In mid-day trading, the perfume maker’s stock soared 7% to 56.20 euros. The stock is back to its levels of last March and has cut its losses since January 1 by 17%. The buying flow for the French group, headed by Philippe Benancin, co-founder and CEO, is to be linked to the announcement of a perfume licensing agreement with Lacoste. Indeed, the two French groups have signed in the same day a worldwide agreement for fifteen years, starting January 1, 2024.

 

Under the agreement, which includes a 90 million euro upfront fee, Interparfums will be responsible for the creation, development, production and marketing of all perfume and cosmetics lines under the crocodile brand. It will be done in selective distribution and in the entire network of Lacoste stores, according to a source in charge of the file.

 

After the announcement of this collaboration, the two groups mentioned the creation of a new line of perfumes, planned for 2024.

 

Interparfums also holds licenses for Lanvin, Boucheron, Montblanc, Rochas and Jimmy Choo. This is a great panel for the group, which expects sales of around 680 million euros in 2022.

 

Before signing this partnership for many years, Lacoste, which now belongs to the Swiss group Maus Frères, was until now under license with the American perfumer Coty.

 

 

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Yesterday Wednesday, the French group Interparfums was in a very good position on the Paris market. The announcement of a licensing agreement with Lacoste pleased investors.

 

Interparfums was the star on the Paris market on Wednesday. In mid-day trading, the perfume maker’s stock soared 7% to 56.20 euros. The stock is back to its levels of last March and has cut its losses since January 1 by 17%. The buying flow for the French group, headed by Philippe Benancin, co-founder and CEO, is to be linked to the announcement of a perfume licensing agreement with Lacoste. Indeed, the two French groups have signed in the same day a worldwide agreement for fifteen years, starting January 1, 2024.

 

Under the agreement, which includes a 90 million euro upfront fee, Interparfums will be responsible for the creation, development, production and marketing of all perfume and cosmetics lines under the crocodile brand. It will be done in selective distribution and in the entire network of Lacoste stores, according to a source in charge of the file.

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Yesterday Wednesday, the French group Interparfums was in a very good position on the Paris market. The announcement of a licensing agreement with Lacoste pleased investors.

 

Interparfums was the star on the Paris market on Wednesday. In mid-day trading, the perfume maker’s stock soared 7% to 56.20 euros. The stock is back to its levels of last March and has cut its losses since January 1 by 17%. The buying flow for the French group, headed by Philippe Benancin, co-founder and CEO, is to be linked to the announcement of a perfume licensing agreement with Lacoste. Indeed, the two French groups have signed in the same day a worldwide agreement for fifteen years, starting January 1, 2024.

 

Under the agreement, which includes a 90 million euro upfront fee, Interparfums will be responsible for the creation, development, production and marketing of all perfume and cosmetics lines under the crocodile brand. It will be done in selective distribution and in the entire network of Lacoste stores, according to a source in charge of the file.

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The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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