EssilorLuxottica x Ferrari : a strengthened partnership

Yesterday, the multinational company EssilorLuxottica announced the renewal and extension of its partnership with Ferrari, concluded in 2016.

 

The multi-year agreement between the two companies will take effect on January 1, 2023. EssilorLuxottica, the world leader in 360-degree lenses, will continue to design, manufacture and distribute eyewear, partnering with Scuderia Ferrari and the famous Ray-ban sunglasses brand. The license also includes the first eyewear collection under the Ferrari brand.

 

EssilorLuxottica’s sponsorship is also being extended through a new agreement. Not only will the Ray-Ban logo continue to appear on Ferraris’ Formula 1 cars, but it will also appear for the first time on the cars and equipment of drivers who compete in GT or World Championship events (Le Mans Hypercar, Gran Turismo…).

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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