This year, more luxury brands have fallen than risen in the Anglo-Saxon company’s 2025 list. Technology brands, often boosted by artificial intelligence, are the winners of the year.
What if the new luxury was tech?
Unlike brands in the technology sector, luxury brands are looking rather gloomy in the latest Interbrand ranking of the 100 most powerful brands in the world.
More of them are falling, while the total value of these 100 brands has grown by 4.4% to $3.6 trillion.
Mercedes-Benz, the only luxury brand in the Top 10
To compile its ranking, Interbrand developed a methodology, the first to obtain ISO 10668 certification in this field, based on three pillars: “financial analysis, the role of the brand in purchasing decisions, and brand strength.” “Financial analysis measures the economic return for investors, the role of the brand assesses the influence of the brand on consumer choices, and brand strength examines its ability to generate loyalty and sustainable demand.”
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Read also > Interbrand ranking of the 100 most valuable brands: luxury continues to grow
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