Chanel Beauty opens its first boutique in the Bollywood city of Mumbai (formerly Bombay). This new Indian outlet clearly demonstrates the strategic importance of a rapidly expanding beauty market, thanks to the enrichment of its middle class.
After a 50 m² boutique in Chennai/Madras (now closed) and two outposts in New Delhi in 2013 and 2016, Chanel inaugurated its third outlet exclusively dedicated to its beauty products (skincare, cosmetics and fragrances) in Mumbai (formerly Bombay) at the end of December.
The new boutique is located in the Phoenix Palladium, Mumbai’s largest upscale shopping mall.
The new store replaces a former 62 m² outlet inaugurated in 2011, and is located in the capital of the Indian state of Maharashtra, on the country’s west coast. This city is the setting for growing competition between Western players in the luxury sector.
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“Chanel perfumes and beauty products are now available at Phoenix Palladium, a first in Mumbai”.
With these words, Shailja Ruia, General Manager of Leasing at Phoenix Mills Limited, owner of the shopping mall, made official the opening of the first perfume and cosmetics outlet in ex-Bombay. Luxury brands (Louis Vuitton, Dior, Hermès…) have been flocking here since the Jio World Plaza opened last year. But Chanel has chosen not to join this high-end mall for the time being.
The opening of Chanel Beauty marks the Rue Cambon fashion house’s first foray into the country’s financial and commercial capital.
With its Bollywood studios, this city of 20 million inhabitants is also the epicenter of the country’s film industry. The Wertheimer Group’s communications and philanthropic strategy focuses on this creative sector, with its strong buying and storytelling power.
The boutique in the Phoenix Palladium shopping mall is the third Beauty outlet in the country, the other two being located in New Delhi, in the Select CityWalk Mall and in the DLF Promenade Mall.
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Featured Photo: © Shailja Ruia via Linkedin/Chanel
