Hermès may well take its first steps in the metaverse very soon

Could the famous French luxury brand Hermès make its first steps in the metaverse soon? That’s what the revelations of this American trademark lawyer suggest.


Hermès would have filed a patent in its name for the exploitation of NFTs and crypto-currencies, but also for the development of virtual goods marketplaces, clothing, shoes and fashion shows.


Is the luxury brand Hermès laying the foundations for its entry into Web3.0? The filing with the United States Patent and Trademark Office (USPTO) was made on August 26, according to information communicated in a public tweet by Michael Kondoudis, a lawyer specializing in trademarks under license.



The patent would indeed include the exploitation of downloadable software to view, store and manage virtual goods, digital collectibles, crypto-currencies and NFTs “for use in online worlds“, according to a filing with the USPTO.


At the same time, Hermes filed trademarks for “retail store services featuring virtual goods,” “providing an online marketplace for buyers and sellers of virtual goods,” “hosting fashion and commerce events in virtual, augmented or mixed reality environments” and “representing virtual goods.


So after a complaint was filed against Metabirkins founder Mason Rothschild in January for allegedly using the Birkin brand name to profit from sales and resales of his NFT Metabirkins collection, a new trademark application was filed.


Hermés had indeed stated in a 47-page civil complaint that Rothschild’s MetaBirkins mark “merely hijacks Hermés’ famous Birkin mark by adding the generic prefix ‘meta’ to the famous Birkin mark,” thus giving the impression that the MetaBirkins mark is a component of Hermés’ high-end Birkin mark, Cointelegraph reports.


One possible cause for the company’s decision to submit its own protective measures, which would cover the Metaverse, crypto-currencies and NFT-related products and tokens, would also be the case against Rothschild.


Read also > NFT “MetaBirkins”: Why Hermès accuses a digital artist of damaging its brand image 


Featured photos : © Press


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The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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