Gucci opens a virtual shop experience in the metaverse 


Italian fashion house Gucci has officially entered the metaverse by purchasing a digital plot of land in The Sandbox, a virtual game world.
If last January, the Italian label had started its digital quest with the launch of SUPERGUCCI, a project gathering 10 NFTs in collaboration with Superplastic, it is again making its foray into the metaverse with The Sandbox.
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Featured photo : © Gucci
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