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Gucci opens a virtual shop experience in the metaverse

Gucci opens a virtual shop experience in the metaverse

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Italian fashion house Gucci has officially entered the metaverse by purchasing a digital plot of land in The Sandbox, a virtual game world.

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If last January, the Italian label had started its digital quest with the launch of SUPERGUCCI, a project gathering 10 NFTs in collaboration with Superplastic, it is again making its foray into the metaverse with The Sandbox.

 

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Featured photo : © Gucci

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