Gucci enters the metaverse in partnership with Superplastic

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The House of Gucci has announced the launch of its first ten NFTs in collaboration with Superplactic, an entertainment brand famous for creating and managing animated celebrities.

 

Dubbed SUPERGUCCI, the project is presented as a series of three NFTs that blend the world of Superplastic with the iconic Gucci designs. These very limited NFTs were created in collaboration with Gucci’s artistic director, Alessandro Michele.

 

 

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Une publication partagée par SUPERPLASTIC® (@superplastic)

 

In this collaboration, we find the two emblematic mascots of Superplastic, the rabbit Guggimonet and the cat Janky. These two characters are actually virtual artists that can be found on their social networks, notably Instagram and TikTok, but also in the video game Fortnite.

 

© Superplastic / Guggimonet et Janky

 

Each digital work (NFT) is accompanied by a physical work, a painted porcelain sculpture of SuperJanky, handmade by ceramists in Italy. There are a limited number of 500 pieces.

 

 

Voir cette publication sur Instagram

 

Une publication partagée par SUPERPLASTIC® (@superplastic)

 

In the first installment, the character of SuperJanky finds himself in ten different fantasy scenarios inspired by Gucci Aria, a collection celebrating the House of Gucci’s centennial.

 

The collection launched on February 1st and is available on Superplastic via Gucci Vault, a House of Gucci platform for objects that defy the limits of time and space through the power of imagination.

 

 

Read also > WORLD ANIMAL PROTECTION U.S. ATTACKS GUCCI FOR ITS LATEST CAMPAIGN

 

Featured photo : © Gucci[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]

The House of Gucci has announced the launch of its first ten NFTs in collaboration with Superplactic, an entertainment brand famous for creating and managing animated celebrities.

 

Dubbed SUPERGUCCI, the project is presented as a series of three NFTs that blend the world of Superplastic with the iconic Gucci designs. These very limited NFTs were created in collaboration with Gucci’s artistic director, Alessandro Michele.

 

 

Voir cette publication sur Instagram

 

Une publication partagée par SUPERPLASTIC® (@superplastic)

 

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[/vc_cta][vc_column_text]Featured photo : © Gucci[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]

The House of Gucci has announced the launch of its first ten NFTs in collaboration with Superplactic, an entertainment brand famous for creating and managing animated celebrities.

 

Dubbed SUPERGUCCI, the project is presented as a series of three NFTs that blend the world of Superplastic with the iconic Gucci designs. These very limited NFTs were created in collaboration with Gucci’s artistic director, Alessandro Michele.

 

 

Voir cette publication sur Instagram

 

Une publication partagée par SUPERPLASTIC® (@superplastic)

 

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[/vc_cta][vc_column_text]Featured photo : © Gucci[/vc_column_text][/vc_column][/vc_row]

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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