For the first time, Dior will show its models in South Korea

Dior will present its first ever fashion show in Seoul to unveil the pre-fall 2022 collection in April. The fashion house has chosen the city’s famous women’s university, Ewha Womans University, as the venue for the show.

According to a report by Maeil Business Newspaper, Dior will stage its fashion show at the Ewha campus, one of the school’s most important buildings: “It is confirmed that Christian Dior will hold a fashion show at Ewha Womans University’s ECC campus later this month. This is the first time a fashion show by a global brand has been held on a campus in Korea. Christian Dior reportedly made this decision in consideration of the beauty of the ECC building and the need to strengthen its partnership with Ewha Womans University,” confirmed Maeil Business Newspaper.

After this fashion show, Dior wants to partner with Seoul Women’s University in Women@Dior. Founded in 2017, Women@Dior is an international mentorship and education programme aimed at coaching and helping young women around the world to thrive.

“This year, the House is forging powerful new ties with the Republic of Korea,” said Pietro Beccari, Dior’s Chairman and CEO, in a statement from the House.

This show in South Korea is also an opportunity for Dior to develop and promote its growth in the country, which has been growing steadily in recent years. Indeed, its sales have exploded from 63.7 billion won ($52.25 million) in 2017 to 328.5 billion won in 2020. As a reminder, in 2015, the House opened a flagship store in Seoul in the heart of the Cheongdam-dong district in Gangnam-gu.

Featured photos : © Dior

What's Your Reaction?

Excited

Happy

In Love

Not Sure

Silly

LUXUS +

[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…