Kim Jones, the artistic director of Dior’s men’s collections, is collaborating with the NGO Parley for the Oceans for a capsule collection.
For the new men’s beachwear capsule collection, Kim Jones has teamed up with the NGO Parley for the Oceans, which has been fighting against plastic pollution in the oceans for the past 10 years. Initiated by Cyrill Gutsch, the latter founded his association Parley for the Oceans, which works to clean up the seas and oceans from tons of plastic waste, but also to call for a gradual end to the use of this same plastic in everyday life.
Some of the items in the collection are made from yarns and fabrics made from marine plastic debris and upcycled fishing gear recovered from coasts and islands around the world, including the Maldives, the Dominican Republic and Sri Lanka, and transformed into high performance materials by Parley and its global network.
The eco-responsible vision that Cyril Gutsch shares through his Parley Ocean Plastic association, manages to convince Kim Jones, in 2019. Dior’s teams used recycled polyester developed by Parley to create fabrics, including a jacquard, a knit and a technical canvas. Working in a palette of blues and ochres, they wove patterns such as the house’s signature Oblique, as well as a wavy graphic pattern from the archives known as Adriatique.
Kim Jones explains that he started making efforts to introduce more sustainable fabrics as soon as he joined Dior four years ago. “We do it a lot. It’s just something we don’t really talk about, so I said, let’s do a collection where we can talk about it because it’s important.”
The capsule collection includes shorts, shirts and windbreaker jackets that fold into pockets inspired by the Parley Ocean Plastic Saddle bag, as well as poplin trousers, thick cotton T-shirts, polo shirts and lightweight jumpers, as well as hats, water bottles and net bags.
The Dior collection supports the Parley X10 impact programme, which aims to ensure that 10 times the equivalent of each product’s carbon and plastic footprint is intercepted in nature, fund the development of materials that can replace plastic in the long term and avoid the use of new, virgin plastic.
Available in shops and on the Dior website from 14 April 2022.
Featured photo : © Dior
What's Your Reaction?
Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.