The Italian automaker has unveiled its very first 100% electric Ferrari, a strategic model intended to open a new chapter in its history. Despite impressive performance, the Luce is already drawing mixed reactions from investors and brand enthusiasts, causing a sharp drop in Ferrari’s stock price.
This is a historic turning point for Ferrari, which has unveiled the Luce, its first fully electric model. It marks a major shift for a brand whose identity has been built around internal combustion engines.
With this five-seat, four-door car, Ferrari aims to demonstrate that it can combine electrification, exclusivity, and the very high end of the market. But the reception the vehicle received from financial markets and some observers fell far short of the hoped-for enthusiasm…
Ferrari shares actually fell 8.4% on the Milan Stock Exchange following the model’s unveiling, while the stock listed in New York dropped by more than 5%.
An electric Ferrari priced at over 550,000 euros
The Luce immediately ranks among the most expensive electric vehicles on the market: Ferrari has set a starting price of 550,000 euros, or approximately $640,000.
The manufacturer claims over 1,000 horsepower thanks to a four-motor electric powertrain, with one motor per wheel. The car is capable of reaching over 310 km/h and boasts a range of more than 500 kilometers. Several specialized media outlets even mention a 122 kWh battery and a 0 to 100 km/h time of approximately 2.5 seconds.
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Featured photo : © Ferrari
