Émergence: the new Francéclat program dedicated to emerging brands in the watch, jewelry and jewelry sectors

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Francéclat has just launched a new program, called Émergence. Its aim? To create and deploy support systems for the economic development of watch, jewelry and jewelry brands.

 

Francéclat, the professional economic development committee serving the HBJO (watchmaking, jewelry, jewelry, goldsmithing) sectors, has just set up a new scheme designed to shine the spotlight on emerging brands. Its evocative name: Émergence.

 

In association with business and creative strategy consultancy Nelly Rodi, it has conducted a mission over several months to understand the identity and needs of emerging brands in watchmaking, jewelry and tableware.

 

This long-term study examined 680 designers. Among them, just under 200 designers agreed to take part in the community diagnosis orchestrated by Francéclat and Nelly Rodi.

 

The majority are Parisian and premium. On average, these brands are just over 7 years old, with 42% of managers and/or founders working alone, and 65% with fewer than five employees.

 

Most of the brands in this study are just starting out. A third had no sales in 2020, and 8% had no sales in 2022.

 

Lastly, Francéclat notes that companies with sales between 0 and 50,000 euros and 50,000 and 250,000 euros are seeing an upward trend. Less so among companies with sales in excess of 250,000 euros.

 

The challenges and prospects for these companies in 2023 concern the development of online sales, brand awareness, social networks and community. Secondary challenges include the development of the wholesale sales network, recruitment, the development of social and environmental initiatives, and the opening of new points of sale.

 

Priscilla Jokhoo, director of the Émergence program, emphasizes the high response rate to the questionnaire and the high level of participation in the workshops organized: “The exchanges were rich and enabled us to create strong links, but above all to better identify their expectations. So it was only natural that we decided to address the needs expressed. As everyone knows, embarking on an entrepreneurial venture can be both exciting and exhausting. That’s why we’ve chosen to put our knowledge of the industry and all the resources we have at our disposal to help these entrepreneurs make a success of their adventure,” she adds in a press release.

 

Émergence: an innovative program for entrepreneurs

 

This new program, presented last Thursday on rue de la Boétie in Paris, will address six key issues: business, distribution, communication, production, financing and networking.

 

The Francéclat committee is therefore setting up an initial one-and-a-half-year training program called the Emergence Accelerator. This includes individual follow-up to challenge the brand and its business model, with, among other things, a mentoring committee.

 

Émergence also gives life to a partnership with the Mode et Luxe gas pedal, initiated by the Fashion and Luxury industry and run by the bank Bpifrance. This second program, of the same duration as the first, chaperones business leaders in the structuring of their company. It is aimed at companies with sales of over €2 million, more than 10 employees and less than three years in business.

 

Lastly, Émergence is setting up a third program, Génération Entrepreneurs, aimed at all project initiators in the start-up phase. It will help young entrepreneurs by offering them six theoretical and practical seminars over the course of a year, with the aim of bringing their project to fruition.

 

 

Read also >Ethics and traceability in jewelry, where do we stand ? (Interview with the new Executive Director of the Responsible Jewellery Council)

 

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Francéclat has just launched a new program, called Émergence. Its aim? To create and deploy support systems for the economic development of watch, jewelry and jewelry brands.

 

Francéclat, the professional economic development committee serving the HBJO (watchmaking, jewelry, jewelry, goldsmithing) sectors, has just set up a new scheme designed to shine the spotlight on emerging brands. Its evocative name: Émergence.

 

In association with business and creative strategy consultancy Nelly Rodi, it has conducted a mission over several months to understand the identity and needs of emerging brands in watchmaking, jewelry and tableware.

 

This long-term study examined 680 designers. Among them, just under 200 designers agreed to take part in the community diagnosis orchestrated by Francéclat and Nelly Rodi.

 

The majority are Parisian and premium. On average, these brands are just over 7 years old, with 42% of managers and/or founders working alone, and 65% with fewer than five employees.

 

Most of the brands in this study are just starting out. A third had no sales in 2020, and 8% had no sales in 2022.

 

Lastly, Francéclat notes that companies with sales between 0 and 50,000 euros and 50,000 and 250,000 euros are seeing an upward trend. Less so among companies with sales in excess of 250,000 euros.

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Francéclat has just launched a new program, called Émergence. Its aim? To create and deploy support systems for the economic development of watch, jewelry and jewelry brands.

 

Francéclat, the professional economic development committee serving the HBJO (watchmaking, jewelry, jewelry, goldsmithing) sectors, has just set up a new scheme designed to shine the spotlight on emerging brands. Its evocative name: Émergence.

 

In association with business and creative strategy consultancy Nelly Rodi, it has conducted a mission over several months to understand the identity and needs of emerging brands in watchmaking, jewelry and tableware.

 

This long-term study examined 680 designers. Among them, just under 200 designers agreed to take part in the community diagnosis orchestrated by Francéclat and Nelly Rodi.

 

The majority are Parisian and premium. On average, these brands are just over 7 years old, with 42% of managers and/or founders working alone, and 65% with fewer than five employees.

 

Most of the brands in this study are just starting out. A third had no sales in 2020, and 8% had no sales in 2022.

 

Lastly, Francéclat notes that companies with sales between 0 and 50,000 euros and 50,000 and 250,000 euros are seeing an upward trend. Less so among companies with sales in excess of 250,000 euros.

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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