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Dior unveils its third beachwear collection, Dioriviera

Dior unveils its third beachwear collection, Dioriviera

The first images of Dior’s summer collection set the tone: pop colors, elegant, and casual, Dioriviera celebrates la dolce vita.

 

Maria Grazia Chiuri, artistic director of the house of Dior, presents the third edition of Dior‘s summer collection, Dioriviera. From surfboards and Vespa scooters to sneakers and beach bags, this colorful collection promises to be one of the most popular this summer.

 

As the creative director of a brand like Dior, I’m very interested in tackling the complexity of projects that, now more than ever, must be built from many well-structured parts,” said Maria Grazia Chiuri. “That’s why I included in the themes of the collection that are close to my heart, which I like to update and develop each season,” Chiuri added. “Like Dioriviera“.

 

The distribution of this collection will not be limited to the Mediterranean but will be available in shops in Montecito, Sanya, and Osaka. For the occasion, Maria Grazia Chiuri revives its classics, such as sneakers Dior-ID revisited with pop colors, D-Connect barefoot style, mules Dway, or espadrilles Dior Granville.

 

On the leather goods side, the Dior Book Tote, Caro, and Lady D-Lite bags are also available in toile de Jouy, raspberry or chartreuse green. The toile de Jouy patterns are also present on shorts and shirts, as well as on the DiorClub ponchos.

 

A lot of attention is paid to Dior Maison items, with parasols, beach towels, placemats, or even hammocks. The collection also includes a highly anticipated collaboration, the Dior Vespa. Made in Italy, and designed by Maria Grazia Chiuri, the Vespa 946 Christian Dior is inspired by the Italian and French rivieras.

 

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The Dioriviera collection will be available at boutiques in Cannes, St. Tropez, Monaco, Capri, Mykonos, Bodrum, Ibiza, and Marbella, as well as at the Rosewood Miramar Beach store in Montecito, California. Pop-up stores will also sell the collection in May, June, and July in Beverly Hills and SoHo, as well as in Asia (Hong Kong, Sanya, Shanghai, Chengdu, and Osaka), and for the first time in the city of Marina Portonovi in Montenegro.

 

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Featured Photo : © Dior

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