Luxury cosmetics: Estée lauder continues its sustainable strategy by joining forces with Eastman

Beauty group Estée Lauder recently signed a global agreement with plastics specialist Eastman, relying on the latter’s molecular recycling technology to achieve its sustainable packaging goals.

Thanks to this agreement, the leading cosmetics group will be able to integrate into its portfolio packaging solutions made possible by Eastman’s molecular recycling technology. The US chemical company’s Renew range of resins includes up to 100% recycled material.

Its sustainable resins or recycled copolyesters, called Cristal Renew and Tritan Renew, are made from up to 100% ISCC (International Sustainability & Carbon Certification) certified* recycled content. They are chemically indistinguishable from old resins. They offer the same quality and processability as virgin polymers with the clarity, gloss, colour compatibility and durability that cosmetic packaging demands, while providing premium recycled content.

For the raw materials supplier, this is the first agreement with such a prestigious beauty company focused on sustainability.

Our suppliers play a critical role in helping The Estée Lauder Companies continue to move the needle and think innovatively about sustainability,” said Roberto Magana, senior vice president and chief procurement officer of The Estée Lauder Companies. Eastman’s molecular recycling technologies and Renew product portfolio will contribute to the company’s sustainable packaging goals while maintaining the high quality aesthetics, safety and performance of our prestige products. We look forward to working with this company. “

This partnership is part of the company’s commitment that by 2025, 75-100% of its packaging will be recyclable, reusable, recycled or recoverable.

The second target for the same year is to increase the proportion of collected materials in its packaging to 50%. Eastman’s Vice President and General Manager of Specialty Plastics said that Estée Lauder is “a leader in sustainability”. We are pleased to help them achieve their ambitious sustainability goals now,” he says. Together, we can set a shining example of what is possible today, not in years to come, to advance the circular economy. “

Featured Photo : © Estée Lauder

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