De Beers announces the opening of a boutique in Paris in 2025

De Beers Jewellers plans to open a flagship store in Paris on rue de la Paix. This new location is expected to open its doors during the winter of 2025.


The House of De Beers plans to open a flagship store in Paris in 2025. On Friday, May 31st, Céline Assimon, CEO of De Beers Jewellers, announced the jeweler’s intention to strengthen its presence in the French capital. “We have been looking for some time to establish our presence in the city, and the location on rue de la Paix is perfect,” she stated. “The new store demonstrates our ambitions and commitment in Europe as part of our ongoing growth and expansion.


Spanning 460 m², in the heart of a heritage-listed building, this new showcase will be designed by Pierre-Yves Rochon, who is also behind the Boucheron and Chopard boutiques on Place Vendôme. Renowned for his elegant and sophisticated designs, the interior designer will oversee the design of the two floors comprising the future De Beers flagship. Customers will be able to discover De Beers’ high jewelry collections at this prestigious address.


Scheduled for the winter of 2025, the opening of this store is an important step in the expansion strategy envisioned by De Beers. Last December, the jeweler already made a stop in the City of Light with the opening of the brand’s first European pop-up at the Galeries Lafayette. Céline Assimon had already expressed her intention to establish the House permanently in Paris.


Expansion Strategy in Europe

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Featured Photo: © De Beers – Galeries Lafayette

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Charline Point
Passionate about art in all its forms, Charline Point is a young journalist driven by fierce curiosity and a keen appetite for culture. After several years in press relations, Charline decided to take up a career in journalism. Her favorite subjects are travel, gastronomy, cinema and fashion.

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