Creed buyout: Kering launches a bond issue

The luxury group has launched a bond issue for a total of 3.8 billion euros to finance, among other things, the acquisition of the venerable Haute Parfumerie house Creed, announced last June.


After you’ve bought something, you have to pay for it.


This rule also applies to Kering, even if the saying goes that “you only lend to the rich”.


Last June, Kering announced the purchase of the venerable Maison Creed. An agreement to this effect had been signed with Javier Ferrán, the company’s chairman, and funds controlled by asset manager BlackRock. Founded in London in 1760 by James Henry Creed and established in Paris in 1854, Creed now exports its highly prestigious fragrances worldwide.


Financial flexibility


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Front page photo: © Creed


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The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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