Coty extends its licensing agreement with Jil Sander


Yesterday, Coty, the American multinational beauty products company, announced the renewal of its licensing agreement with luxury brand Jil Sander. The two companies have mutually decided to continue a long-standing partnership.
The renewal of the license agreement between Jil Sander and Coty aims to strengthen the existing business partnership, while paving the way for a brand new 10-year project. This will allow the Jil Sander brand to enter the global ultra-premium fragrance segment for the very first time.
The agreement is fully in line with the brand’s future growth strategy, which was defined by OTB Group after the acquisition of Jil Sander in 2021.
“Our shared ambition to accelerate the brand’s momentum will guide the latest chapter of our partnership as we continue to grow the fragrance portfolio. Our future strategy will focus on aligning Jil Sander fragrances with the brand’s fashion. division, which appeals to the global ultra-premium market,” said Coty CEO Sue Nabi.
For his part, the CEO of the fashion brand, Ubaldo Minelli added: “this new step will strongly contribute to consolidate and further expand the current strong positioning of the Jil Sander brand in the luxury market.”
Read also >Interparfums: the share price soars after the announcement of an agreement with Lacoste
Featured photo : ©Press
What's Your Reaction?

[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…