Coty has hit the big time in 2022-23 and is relaunching Marc Jacobs Beauty

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On the strength of good 2022-23 results, Coty has extended its collaboration with Marc Jacobs (Lvmh). Already laid off from its fragrances, the American beauty giant is to relaunch its cosmetics division, called Marc Jacobs Beauty, which was put on hold two years ago.

Coty is on a roll. While it is considering a dual listing on the Paris Bourse, the American cosmetics and fragrances giant, already listed in New York, has just unveiled two excellent pieces of news.

 

Results ahead of expectations

 

On Tuesday, the company published annual results for the six months to June, ahead of expectations. It also announced that it had been entrusted by the House of Marc Jacobs (a subsidiary of the Lvmh group) with the relaunch of its Marc Jacobs Beauty cosmetics division. Previously managed by LVMH’s Kendo beauty incubator, the division had been discontinued in 2021.

 

It’s no coincidence that the world’s leading luxury goods group has put its trust in Coty to relaunch Marc Jacobs Beauty. The beauty giant has already struck gold with Marc Jacobs fragrances, from which it has been licensed for two decades.

 

Licensee of Marc Jacobs fragrances for 20 years

 

“The expansion and extension of our long-standing agreement with Marc Jacobs, now in its 20th year, is testament to the enduring success of our partnership and the unlimited potential of the brand,” said Coty CEO Sue Nabi. Thanks to its partnership with Coty, Marc Jacobs fragrances have enjoyed great success, ranking among the top ten women’s fragrances in the world, thanks to the iconic Daisy Marc Jacobs and Perfect Marc Jacobs.”

 

Born in 2013 in partnership with beauty brand incubator Kendo Brands, a subsidiary of LVMH, Marc Jacobs Beauty has quickly established itself in its universe, and particularly with celebrities, with products that have become iconic (felt eyeliners, lip lacquers, etc)

 

Marc Jacobs Beauty relaunched

 

But two years ago, Marc Jacobs Beauty put the company on pause, announcing that it was “reviewing its strategy to best meet the demands of its customers worldwide”.

Today, it is back on track with Coty, and for a long time to come. The licensing agreement has been signed for a period of…15 years!

With Coty, Marc Jacobs is relying on a sure bet, as evidenced by the American beauty group’s annual results for fiscal year 2022/23, which closed on June 30. These contrast with the disappointing results recently published by its compatriot Estée Lauder.

 

Soaring sales

 

Coty’s sales soared by 12% on a like-for-like basis to $5.55 billion (€5 billion). This performance exceeded the Group’s last forecast, which called for growth of between 9% and 10%.

 

Coty’s Ebitda increased by 7% to 972.8 million dollars (899 million euros).

 

This performance enabled the company to report adjusted earnings per share of $0.01, compared with a loss of $0.01 last year. However, the New York Stock Exchange was expecting double that, at $0.02!

 

Prestige division in top form

 

In terms of business, Coty was buoyed by its Prestige division (Burberry, Lancaster, Gucci, Hugo Boss, Orveda, SKKN brands…), which accounts for 59% of total sales, and grew by 13% to $3.4 billion (€3.1 billion), thanks in particular to the success of its perfume brands.

In addition to Marc Jacobs, the Group renewed several fragrance licenses last year, including Davidoff, Hugo Boss and Jil Sander.

The Consumer Products division (Bourjois, Max Factor, Rimmel brands, etc.) grew by 11% to $2.1 billion (€1.9 billion). This was due in particular to launches such as the Active Skin & Mind range from Adidas, with whom Coty also renewed its license.

 

Growth worldwide

 

Another cause for rejoicing: Coty did very well all over the world. On a comparable basis, sales rose by 10% in both the EMEA (Europe, Middle East, Africa) zone (to 2.5 billion euros) and the Americas (to 2.3 billion dollars or 2.1 billion euros).

 

In Asia-Pacific, today’s most modest zone, sales even rose by 13% to $705.9 million (652 million euros). And in the fourth quarter, things got even busier, with a 40% jump in Asia-Pacific, compared with 13% in the Americas and the same in EMEA.

 

By 2024, Coty is still forecasting sales growth of almost 8% on a like-for-like basis.

 

Read also >

 

Featured photo : © Marc Jacobs [/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]

On the strength of good 2022-23 results, Coty has extended its collaboration with Marc Jacobs (Lvmh). Already laid off from its fragrances, the American beauty giant is to relaunch its cosmetics division, called Marc Jacobs Beauty, which was put on hold two years ago.

 

Coty is on a roll. While it is considering a dual listing on the Paris Bourse, the American cosmetics and fragrances giant, already listed in New York, has just unveiled two excellent pieces of news.

 

Results ahead of expectations

 

On Tuesday, the company published annual results for the six months to June, ahead of expectations. It also announced that it had been entrusted by the House of Marc Jacobs (a subsidiary of the Lvmh group) with the relaunch of its Marc Jacobs Beauty cosmetics division. Previously managed by LVMH’s Kendo beauty incubator, the division had been discontinued in 2021.

 

It’s no coincidence that the world’s leading luxury goods group has put its trust in Coty to relaunch Marc Jacobs Beauty. The beauty giant has already struck gold with Marc Jacobs fragrances, from which it has been licensed for two decades.

 

Licensee of Marc Jacobs fragrances for 20 years

 

“The expansion and extension of our long-standing agreement with Marc Jacobs, now in its 20th year, is testament to the enduring success of our partnership and the unlimited potential of the brand,” said Coty CEO Sue Nabi. Thanks to its partnership with Coty, Marc Jacobs fragrances have enjoyed great success, ranking among the top ten women’s fragrances in the world, thanks to the iconic Daisy Marc Jacobs and Perfect Marc Jacobs.”

 

Born in 2013 in partnership with beauty brand incubator Kendo Brands, a subsidiary of LVMH, Marc Jacobs Beauty has quickly established itself in its universe, and particularly with celebrities, with products that have become iconic (felt eyeliners, lip lacquers, etc)

 

Marc Jacobs Beauty relaunched

 

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On the strength of good 2022-23 results, Coty has extended its collaboration with Marc Jacobs (Lvmh). Already laid off from its fragrances, the American beauty giant is to relaunch its cosmetics division, called Marc Jacobs Beauty, which was put on hold two years ago.

 

Coty is on a roll. While it is considering a dual listing on the Paris Bourse, the American cosmetics and fragrances giant, already listed in New York, has just unveiled two excellent pieces of news.

 

Results ahead of expectations

 

On Tuesday, the company published annual results for the six months to June, ahead of expectations. It also announced that it had been entrusted by the House of Marc Jacobs (a subsidiary of the Lvmh group) with the relaunch of its Marc Jacobs Beauty cosmetics division. Previously managed by LVMH’s Kendo beauty incubator, the division had been discontinued in 2021.

 

It’s no coincidence that the world’s leading luxury goods group has put its trust in Coty to relaunch Marc Jacobs Beauty. The beauty giant has already struck gold with Marc Jacobs fragrances, from which it has been licensed for two decades.

 

Licensee of Marc Jacobs fragrances for 20 years

 

“The expansion and extension of our long-standing agreement with Marc Jacobs, now in its 20th year, is testament to the enduring success of our partnership and the unlimited potential of the brand,” said Coty CEO Sue Nabi. Thanks to its partnership with Coty, Marc Jacobs fragrances have enjoyed great success, ranking among the top ten women’s fragrances in the world, thanks to the iconic Daisy Marc Jacobs and Perfect Marc Jacobs.”

 

Born in 2013 in partnership with beauty brand incubator Kendo Brands, a subsidiary of LVMH, Marc Jacobs Beauty has quickly established itself in its universe, and particularly with celebrities, with products that have become iconic (felt eyeliners, lip lacquers, etc)

 

Marc Jacobs Beauty relaunched

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Picture of Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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