On the strength of good 2022-23 results, Coty has extended its collaboration with Marc Jacobs (Lvmh). Already laid off from its fragrances, the American beauty giant is to relaunch its cosmetics division, called Marc Jacobs Beauty, which was put on hold two years ago.
Coty is on a roll. While it is considering a dual listing on the Paris Bourse, the American cosmetics and fragrances giant, already listed in New York, has just unveiled two excellent pieces of news.
Results ahead of expectations
On Tuesday, the company published annual results for the six months to June, ahead of expectations. It also announced that it had been entrusted by the House of Marc Jacobs (a subsidiary of the Lvmh group) with the relaunch of its Marc Jacobs Beauty cosmetics division. Previously managed by LVMH’s Kendo beauty incubator, the division had been discontinued in 2021.
It’s no coincidence that the world’s leading luxury goods group has put its trust in Coty to relaunch Marc Jacobs Beauty. The beauty giant has already struck gold with Marc Jacobs fragrances, from which it has been licensed for two decades.
Licensee of Marc Jacobs fragrances for 20 years
“The expansion and extension of our long-standing agreement with Marc Jacobs, now in its 20th year, is testament to the enduring success of our partnership and the unlimited potential of the brand,” said Coty CEO Sue Nabi. Thanks to its partnership with Coty, Marc Jacobs fragrances have enjoyed great success, ranking among the top ten women’s fragrances in the world, thanks to the iconic Daisy Marc Jacobs and Perfect Marc Jacobs.”
Born in 2013 in partnership with beauty brand incubator Kendo Brands, a subsidiary of LVMH, Marc Jacobs Beauty has quickly established itself in its universe, and particularly with celebrities, with products that have become iconic (felt eyeliners, lip lacquers, etc)
Marc Jacobs Beauty relaunched
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Featured photo : © Fête Impériale
