In a world where consumers are inundated with stimuli and solicitations, in-store experiences need to stand out from the crowd to capture and retain customers’ attention. Today’s customer experiences are increasingly focused on immersion and personalization, with a particular emphasis on recalling childhood memories. These experiences are no longer confined to simple transactions; they transform the customer into the main actor, the adventurer of his or her own journey. By appealing to playful, nostalgic memories, brands create unique, memorable moments that resonate deeply with their customers.
Experiences reminiscent of childhood
Some brands skilfully exploit the playful mechanisms of our childhood to design captivating, interactive experiences. The Ordinary, for example, has ingeniously incorporated the concept of pincer machines into its points of sale. Miu Miu, for its part, has just launched a marketing activation offering free disposable cameras through an in-store dispenser. This seemingly simple customer experience awakens memories in customers, evoking both the disposable cameras of their childhood and the dispensers found in colleges and universities. These nostalgic nods allow customers to relive playful sensations while exploring the brand’s products, creating a unique and memorable shopping experience.
Experiencing an imaginary world
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Featured photo : © Louis Vuitton
Marion Scala
Marion Scala is Innovation Program Manager, Hi'Tech Luxury by Micropole. She supports luxury brands in their digital transformation through new customer experiences. She spent many years working for the LVMH Group, and in particular for Guerlain.
Sophie Cadoum
Sophie Cadoum is an innovation consultant who has worked for some of the world's leading luxury brands. Currently a consultant in Micropole's Hi'Tech Luxury team, she supports brands in their customer experiences and in particular piloted the 1st Retail Tech trend book for the Luxury & Beauty sector.
