In a world where consumers are inundated with stimuli and solicitations, in-store experiences need to stand out from
In a world where consumers are inundated with stimuli and solicitations, in-store experiences need to stand out from
The European Union Intellectual Property Office’s (EUIPO) Opposition Division recently rejected Chanel’s opposition to a European trademark application
After introducing you to Shenzhen and Sanya, it’s now time to travel to the heart of Sichuan, where
A European digital product passport (DPP) project is currently being studied to guarantee the traceability, transparency and authenticity
The combination of neuroscience and AI is revolutionizing the analysis of human emotions, offering brands unique opportunities for
Luxury goods companies have almost all given their verdict for the 1st quarter Luxury goods companies have
The discovery of Shenzhen gave us an insight into the ecosystem that has been created between China’s Silicon
“The dupe, this new anti-crisis consumer habit observable on social networks, is not without complicating the fight against
E-reputation, or cyber-reputation, is the online reputation of a person or company. It was born in the Web
Perfumery in spiritual mode, and an almost etymological return to the very origins of the word “perfume” (from
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