Generative artificial intelligence is profoundly transforming the customer experience in the Luxury and Beauty sectors. Thanks to advanced models capable of producing original content and interacting in a quasi-human way, brands are reinventing the way they seduce, engage and retain their customers.
Enhanced personalization of the customer experience
Generative AI enables luxury brands to offer highly personalized experiences, analyzing customer preferences and behaviors to generate tailored recommendations.
Son of a Tailor, for example, introduced the “SON Mirror” in its Copenhagen store, a connected mirror using artificial intelligence to measure customer morphologies and recommend suitable sizes. This technology takes the guesswork out of the fitting process, transforming a classic interaction into a smooth, pleasant experience.
For many years, the majority of beauty brands have been offering in-store or online experiences that enable users to try on make-up virtually (Virtual Try On applications). Algorithms suggest looks suited to their skin tone and aesthetic preferences, transforming the act of purchasing into a playful, immersive experience. They have also often introduced an AI-powered skin diagnosis system, which analyzes the customer’s epidermis in real time to recommend a specific skincare routine.
Creating innovative, interactive content
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