China : Louis Vuitton should increase its prices by up to 20%

The French luxury group’s flagship brand, Louis Vuitton, is reportedly planning to sharply increase its prices in the Middle Kingdom. Although the news has not been officially confirmed, the reaction of consumers was instantaneous.


Business in the luxury sector in China is not without its twists and turns. According to Reuters, the LVMH group brand Louis Vuitton is considering raising its prices in China by up to 20%. The price hike is said to be related to the strong recovery in Chinese demand for luxury goods after the easing of restrictions related to the COVID-19 pandemic.


Neither LVMH nor Louis Vuitton have yet confirmed or commented on this information. But last January, executives of the world’s number one luxury goods company had announced “limited price increases, mainly for leather goods, with the aim of reducing price differences between the United States and Europe.”


Since 2021, several major luxury brands have raised prices due to the dynamic recovery in high-end consumption, driven by consumer savings from confinements.


Instant reaction


This article is reserved for subscribers.

Subscribe now !

Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…

Already have an account ? Please log in.

Featured photo : © Stéphane Muratet


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Unlimited access to luxury news.

Discovery offer 1€ for 1 month!

Luxus Plus Newsletter