Famous Italian blogger and fashion designer Chiara Ferragni have been appointed as a board member of Tod’s Fashion Group.
In its bid to reach out to a younger audience, Tod’s Group has appointed the famous Italian influencer Chiara Ferragni as a member of its board of directors. The young woman had already collaborated with the brand in 2017, on the occasion of the #ChiaraLovesTods capsule collection, available in limited edition.
“Chiara’s knowledge of the world of young people will certainly be extremely valuable,” says Diego Della Valle, president of the Tod’s Group. “Together we will try to build solidarity and support projects in favor of people in need, raising awareness and increasingly involving new generations in this type of operation.”
Chiara had then promoted the #ChiaraLovesTods capsule on social media through a video where the young woman visited the company’s headquarters in the Italian region of Marche. The collection thus included a powder pink version of the famous Gommino bag and Double T Gommino loafers, a staple of the brand.
“I thank Diego Della Valle for his trust and respect for me as a woman and as a manager,” said Ferragni Ferragni. “Joining the Tod’s Group means giving a voice to my generation through one of Italy’s excellences in the world.”
The Italian blogger also owns her eponymous brand founded in 2013, first dedicated to selling shoes, before the introduction of a line of t-shirts and sweatshirts. The brand will soon unveil its first total-look collection, as well as its eyewear capsule, in partnership with Luxottica.
From the top of her 23.3 million followers on Instagram, Chiara Ferragni has long distanced herself from her influencer image, turning to modeling or taking on the role of president and CEO of The Blonde Salad, the company that runs her blog, in 2017. She is also CEO and creative director of Serendipity, which manages the Chiara Ferragni brand.
Tod’s Group has often been involved in social projects in Italy such as the restoration of the Colosseum or the construction of a new manufacturing plant in the Italian region of Arquata del Tronto, which was hit by a deadly earthquake in August 2016. As a result, the brand said it would continue to invest in social engagement and sustainability with Chiara Ferragni, who is now one of the 15 members of the Tod’s board of directors.
Ferragni is also very involved in several charities, and with her husband, musician Fedez, she recently created a fund to fight against the coronavirus in Italy, raising over 4 million euros. Very sensitive to life in her country, Chiara Ferragni has also promoted tourism in Italy, photographing her visits to the Uffizi Museum in Florence, or sharing with her subscribers her tour of Venice.
See AlsoVoir cette publication sur Instagram
“We are sure that Chiara’s knowledge of the youth world, combined with the experience of the board members, will be able to build a group of thought dedicated to solidarity, with a strong focus on the young generation, which needs to be listened to more than ever,” the company announced.
Featured Photo : © Rosdiana Ciaravolo
What's Your Reaction?
[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…