Famous Italian blogger and fashion designer Chiara Ferragni have been appointed as a board member of Tod’s Fashion Group.
In its bid to reach out to a younger audience, Tod’s Group has appointed the famous Italian influencer ChiaraFerragni as a member of its board of directors. The young woman had already collaborated with the brand in 2017, on the occasion of the #ChiaraLovesTods capsule collection, available in limited edition.
“Chiara’s knowledge of the world of young people will certainly be extremely valuable,” says Diego Della Valle, president of the Tod’s Group. “Together we will try to build solidarity and support projects in favor of people in need, raising awareness and increasingly involving new generations in this type of operation.”
Chiara had then promoted the #ChiaraLovesTods capsule on social media through a video where the young woman visited the company’s headquarters in the Italian region of Marche. The collection thus included a powder pink version of the famous Gommino bag and Double T Gommino loafers, a staple of the brand.
“I thank Diego Della Valle for his trust and respect for me as a woman and as a manager,” said Ferragni Ferragni. “Joining the Tod’s Group means giving a voice to my generation through one of Italy’s excellences in the world.”
The Italian blogger also owns her eponymous brand founded in 2013, first dedicated to selling shoes, before the introduction of a line of t-shirts and sweatshirts. The brand will soon unveil its first total-look collection, as well as its eyewear capsule, in partnership with Luxottica.
From the top of her 23.3 million followers on Instagram, Chiara Ferragni has long distanced herself from her influencer image, turning to modeling or taking on the role of president and CEO of The Blonde Salad, the company that runs her blog, in 2017. She is also CEO and creative director of Serendipity, which manages the Chiara Ferragni brand.
Tod’s Group has often been involved in social projects in Italy such as the restoration of the Colosseum or the construction of a new manufacturing plant in the Italian region of Arquata del Tronto, which was hit by a deadly earthquake in August 2016. As a result, the brand said it would continue to invest in social engagement and sustainability with Chiara Ferragni, who is now one of the 15 members of the Tod’s board of directors.
Ferragni is also very involved in several charities, and with her husband, musician Fedez, she recently created a fund to fight against the coronavirus in Italy, raising over 4 million euros. Very sensitive to life in her country, Chiara Ferragni has also promoted tourism in Italy, photographing her visits to the Uffizi Museum in Florence, or sharing with her subscribers her tour of Venice.
“We are sure that Chiara’s knowledge of the youth world, combined with the experience of the board members, will be able to build a group of thought dedicated to solidarity, with a strong focus on the young generation, which needs to be listened to more than ever,” the company announced.
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