Champagne: Maison Thiénot launches wine tourism business

The Champagne House Thiénot will open a prestigious venue for wine tourism in Reims in 2025. The complex will include an interactive museum, a five-star hotel, a champagne bar, and a rooftop terrace.


The Champagne House Thiénot will soon reap the rewards of its ambitions. By 2025, this family-owned house will see the culmination of an extensive project: the transformation of a 5,000 m² building into an immersive wine tourism destination. Located in the heart of Reims, the estate will feature an interactive champagne museum and a five-star hotel with a champagne bar and rooftop terrace.


Launched in 2022, the project aims to renovate an 18th-century mansion. Owned by Maison Thiénot for about a decade, the site was initially intended for offices and business meetings. However, due to the booming wine tourism industry in Champagne, the company reconsidered its plans.


The Champagne Universe Across Five Floors


Named “Le 3,” the complex promises to be a unique experience for champagne enthusiasts. Spanning five levels, it will offer activities centered around champagne, including hands-on workshops to understand its production process. A wine library will showcase Maison Thiénot’s expertise by displaying all references produced by the estate since its founding, while a cellar for reserve wines will help relieve the production site in Taissy. To accommodate various types of tourists, the venue will also feature a children’s area, allowing parents to enjoy their tasting experiences in peace.


More than just a wine tourism destination, Le 3 will offer overnight accommodations. Around a dozen hotel rooms will encourage visitors to extend their champagne experience. Guests can also enjoy a spa and a 500 m² green rooftop offering views of the cathedral and the historic heart of Reims. Currently, the complex does not include a restaurant, but a professional kitchen has been designed to host Michelin-starred chefs, as Maison Thiénot is a founding member of the prestigious Fondation Paul Bocuse.



A Young House

To continue reading this article, create a free account or log in.

Create your free account

I create my account

Don’t miss out on the latest luxury business news.




Featured Photo: © Thiénot

Picture of Charline Point
Charline Point
Passionate about art in all its forms, Charline Point is a young journalist driven by fierce curiosity and a keen appetite for culture. After several years in press relations, Charline decided to take up a career in journalism. Her favorite subjects are travel, gastronomy, cinema and fashion.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Special offer

Subscription from 1€ for the first month

Luxus Plus Newsletter