Bucherer joins forces with Sotheby’s

The Bucherer boutique in Zurich is about to launch a new shopping experience. In partnership with auction house Sotheby’s, the Swiss brand is preparing to open a salon dedicated to the sale of second-hand luxury goods.

The partnership begins today with Germany, and more specifically its Zurich outlet.


A way for Bucherer to respond to the second-hand boom, while expanding its customer base.


A boutique within a boutique

Following its successful collaboration with Rolex, which will enable luxury watches to be appraised and resold in 2022, Bucherer is continuing to focus on the booming second-hand market. On Wednesday, September 13, the Swiss luxury watch retail giant – recently acquired by the Rolex group – announced the forthcoming appearance of a dedicated resale lounge on the third floor of its boutique on Zurich’s legendary Bahnofstrasse shopping street.

To continue reading this article, subscribe or log in to your account

Discover our plans

Subscribe for 1€

Become an active member of the community of luxury leaders.




Featured photo: Sotheby’s Salon at Bucherer Zurich © Bucherer

Picture of Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Launch offer:

Your participation in the Camille Fournet Masterclass reserved for annual subscriber !

Luxus Plus Newsletter