Kantar has unveiled the results of the BrandZ Top 100 for 2022 and it is Apple that appears as the first brand in the ranking. Surprise this year, the French luxury brand Louis Vuitton makes its appearance in the top 10.
Kantar BrandZ is the global benchmark for brand value assessment, quantifying the contribution of brands to companies’ financial performance.
This year, Apple takes the top spot in Kantar BrandZ’s ranking of the most valuable global brands in 2022. With a brand value of $947.1 billion, Apple stands out for its high degree of differentiation and continued diversification across its portfolio of products, software and services. Google rises to second place and is one of the fastest growing companies in the rankings this year, with a 79 percent increase in brand value to $819.6 billion.
Featured photo : © Louis Vuitton