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The list of the world’s most powerful brands: where does luxury stand ?

The list of the world’s most powerful brands: where does luxury stand ?

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Each year, the BrandZ study conducted by Kantar ranks the 100 most powerful brands. With the fallout from the pandemic, where do luxury brands stand in the ranking?

 

According to the BrandZ study, the pandemic would have driven the most powerful brands even higher, as demonstrated by the 42% increase in their cumulative value in 2021. This represents more than four times the usual growth seen over the past 15 years.

 

Other brands have also been served by some of the consequences of the health crisis, such as the music service Spotify or the online video service Zoom, which is widely used by students during the implementation of distance learning courses. Amazon, Nvidia, and AMD, on the other hand, were able to take advantage of the strong demand for graphics cards.

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