[CHRONICLE] What remedies are there for the current “luxury fatigue”?

Whether cyclical or structural, the malaise currently afflicting the luxury sector appears to run deeper than meets the eye. The relentless promotion of luxury, the dilution of exclusivity and aggressive pricing strategies seem to have finally worn down customers on both sides of the spectrum, whether aspirational or wealthy, prompting the latter to seek out more affordable alternatives in the paradox of the duped.

[INTERVIEW] “Luxury companies often want to go digital but don’t want to turn everything upside down” – Marion Scala (Micropole)

A trendsetter, the luxury sector has no hesitation in using the latest cutting-edge technologies, including artificial intelligence. But there is no question of “doing tech for tech’s sake”: these tools must have a specific role, such as enhancing the customer experience, and be part of a ROI logic. Marion Scala, head of the Hi’Tech Luxury Division at Micropole, a leading data analysis consultancy, takes stock of a successful digital transformation in Luxury & Beauty retail.

Most read

Events

Stock Exchange Point

Our latest investigations

luxus magazine printemps 2025

Luxus Magazine N°10

Available now

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Trial offer

Subscribe from 1€ for the first month

Luxus Plus Newsletter