Aksal Luxury, leading partner for luxury brands in Africa

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Aksal Luxury, Morocco’s leading retailer of luxury goods, department stores and shopping malls, is playing an active role in the development of luxury goods on the African continent, with a string of contracts with prestigious brands.

 

Aksal Luxury, the leading Moroccan retail and luxury group, is stepping up its expansion for the 2022-2023 period. In the space of just 12 months, the company has added 15 new brands to its portfolio.

 

These join an already prestigious portfolio of brands including Gucci, Fendi, Ralph Lauren, MAC Cosmetics, La Martina and Armani.

 

The group also works with the Shade concept store, which houses other exceptional brands such as Balmain, Alaïa, Burberry, Casablanca The Brand and Etro.)

 

Since concluding its first strategic franchise agreements with fashion industry leaders back in 2003, Aksal has continued to develop its luxury division. Major conglomerates place their trust in Aksal because of its reputation as the continent’s leading retailer. Today, Aksal offers a diversified and distinctive range.

 

As a source close to the matter affirms, “the major groups LVMH and Kering have placed their trust in the Aksal group, for its credibility as the leading retailer on a continental scale.”

 

In the 2023 luxury shopper’s journey, physical boutiques are more than ever in a privileged position compared to the online environment. Aksal Luxury responds to a constantly growing and increasingly selective demand. The expectations of this category of clientele focus on the guarantee of exceptional products and services, encompassing ready-to-wear collections as well as accessories for men and women, highlighting the signatures of the most eminent haute couture designers and the exclusivity of the great Houses.

 

Bottega Veneta Flagship in Morocco

 

Bottega Veneta is one of 15 new prestige labels to join its brand portfolio, alongside Balenciaga, Givenchy and Off-White.

 

Last February, the first Bottega Veneta flagship opened its doors in Casablanca at the Morocco Mall. Aksal, as exclusive franchisee, is obviously behind the creation of this flagship. Since its foundation in 1966 in Vicenza, Bottega Veneta has placed refinement, innovation and luxury at the heart of its identity. Drawing on both its Italian culture and global vision, the House stands out for its elegant lines and carefully crafted creations made from noble materials.

 

The in-store product range encompasses the women’s collections, with a vast selection ranging from ready-to-wear to leather goods, shoes, jewelry and accessories. The range also includes a remarkable collection of accessories and footwear for men.

 

In terms of architecture and design, the store stands out for its distinctive style. With its easily recognizable facade clad in high-gloss black lacquer, textured white walls, floors in Palazzo Morelli terracotta tiles, as well as decorative elements and furniture hand-crafted by renowned designers, the 160 m² store invites visitors into a refined space with a contemporary urban feel. It is designed using noble materials and exceptional craftsmanship.

 

Attractive African market

 

Incomes in Africa are growing steadily, especially among the very wealthy. According to the seventh edition of the annual African Wealth Report published by Kenley & Partners in collaboration with New World Wealth, private wealth is set to increase by 38% on the continent over the next decade. Recent months have also been marked by significant project announcements and achievements in Africa.

 

Last May, American hotel group Radisson Hotel Group announced plans to double its portfolio in Africa, from twenty-five to fifty properties in West and Central Africa by 2025. Whereas in 2008 the group had just one hotel in the region, it now operates twenty-five. In 2020, Radisson was able to strengthen its presence in West and Central Africa by adding three new hotels with a total of 625 rooms. This expansion strengthened its position in the Nigerian and Malian markets, while marking its entry into the Ghanaian market. An important milestone for the Group was the creation of the Radisson Collection brand in Africa, symbolized by the December 2020 opening of the Radisson Collection Hotel in Bamako, Mali. In addition, in April 2021, Radisson launched the Radisson Individuals project in Accra, Ghana. This project represents a conversion brand offering independent hotels and local or regional chains the opportunity to join Radisson Hotel Group’s global platform while preserving their individuality and identity.

 

Meanwhile, EssilorLuxottica, the world’s leading ophthalmic and optical company, signed an agreement in May with the Chalhoub Group, a privately-owned luxury goods retailer based in Dubai, United Arab Emirates. This partnership aims to strengthen eyewear sales in the Gulf region by introducing new stores and brands.

 

 

Read also >After South Africa, East Africa arouses the lust of Veuve Clicquot

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Aksal Luxury, Morocco’s leading retailer of luxury goods, department stores and shopping malls, is playing an active role in the development of luxury goods on the African continent, with a string of contracts with prestigious brands.

 

Aksal Luxury, the leading Moroccan retail and luxury group, is stepping up its expansion for the 2022-2023 period. In the space of just 12 months, the company has added 15 new brands to its portfolio.

 

These join an already prestigious portfolio of brands including Gucci, Fendi, Ralph Lauren, MAC Cosmetics, La Martina and Armani.

 

The group also works with the Shade concept store, which houses other exceptional brands such as Balmain, Alaïa, Burberry, Casablanca The Brand and Etro.)

 

Since concluding its first strategic franchise agreements with fashion industry leaders back in 2003, Aksal has continued to develop its luxury division. Major conglomerates place their trust in Aksal because of its reputation as the continent’s leading retailer. Today, Aksal offers a diversified and distinctive range.

 

As a source close to the matter affirms, “the major groups LVMH and Kering have placed their trust in the Aksal group, for its credibility as the leading retailer on a continental scale.”

 

In the 2023 luxury shopper’s journey, physical boutiques are more than ever in a privileged position compared to the online environment. Aksal Luxury responds to a constantly growing and increasingly selective demand. The expectations of this category of clientele focus on the guarantee of exceptional products and services, encompassing ready-to-wear collections as well as accessories for men and women, highlighting the signatures of the most eminent haute couture designers and the exclusivity of the great Houses.

 

Bottega Veneta Flagship in Morocco

 

Bottega Veneta is one of 15 new prestige labels to join its brand portfolio, alongside Balenciaga, Givenchy and Off-White.

 

Last February, the first Bottega Veneta flagship opened its doors in Casablanca at the Morocco Mall. Aksal, as exclusive franchisee, is obviously behind the creation of this flagship. Since its foundation in 1966 in Vicenza, Bottega Veneta has placed refinement, innovation and luxury at the heart of its identity. Drawing on both its Italian culture and global vision, the House stands out for its elegant lines and carefully crafted creations made from noble materials.

 

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Aksal Luxury, Morocco’s leading retailer of luxury goods, department stores and shopping malls, is playing an active role in the development of luxury goods on the African continent, with a string of contracts with prestigious brands.

 

Aksal Luxury, the leading Moroccan retail and luxury group, is stepping up its expansion for the 2022-2023 period. In the space of just 12 months, the company has added 15 new brands to its portfolio.

 

These join an already prestigious portfolio of brands including Gucci, Fendi, Ralph Lauren, MAC Cosmetics, La Martina and Armani.

 

The group also works with the Shade concept store, which houses other exceptional brands such as Balmain, Alaïa, Burberry, Casablanca The Brand and Etro.)

 

Since concluding its first strategic franchise agreements with fashion industry leaders back in 2003, Aksal has continued to develop its luxury division. Major conglomerates place their trust in Aksal because of its reputation as the continent’s leading retailer. Today, Aksal offers a diversified and distinctive range.

 

As a source close to the matter affirms, “the major groups LVMH and Kering have placed their trust in the Aksal group, for its credibility as the leading retailer on a continental scale.”

 

In the 2023 luxury shopper’s journey, physical boutiques are more than ever in a privileged position compared to the online environment. Aksal Luxury responds to a constantly growing and increasingly selective demand. The expectations of this category of clientele focus on the guarantee of exceptional products and services, encompassing ready-to-wear collections as well as accessories for men and women, highlighting the signatures of the most eminent haute couture designers and the exclusivity of the great Houses.

 

Bottega Veneta Flagship in Morocco

 

Bottega Veneta is one of 15 new prestige labels to join its brand portfolio, alongside Balenciaga, Givenchy and Off-White.

 

Last February, the first Bottega Veneta flagship opened its doors in Casablanca at the Morocco Mall. Aksal, as exclusive franchisee, is obviously behind the creation of this flagship. Since its foundation in 1966 in Vicenza, Bottega Veneta has placed refinement, innovation and luxury at the heart of its identity. Drawing on both its Italian culture and global vision, the House stands out for its elegant lines and carefully crafted creations made from noble materials.

 

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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