Associazione Calcio Milan, known as AC Milan, has just announced its partnership with Off-White. The brand becomes the style and culture partner of the famous Italian football club.
After some rumours, the news is confirmed. The brand created by the late Virgil Abloh, becomes the “curator of style and culture” of the Milanese club and will provide clothing to the players.
Off-White™ joins forces with #ACMilan as the Club’s Style and Culture Curator ➡️ https://t.co/0FJwB3e98C@OffWht diventa il nostro nuovo Style and Culture Curator ➡️ https://t.co/yZHd0sN0K3#WearYourHeartOnYourSleeve pic.twitter.com/CPvpQW0HRk
— AC Milan (@acmilan) October 4, 2022
Based on shared values and a commitment to positive change, the collaboration draws on the expertise and perspectives of each partner. And it aims to go beyond simply providing the off-field uniforms for the club’s men’s and women’s teams.
The partnership will begin this week with the Italian Champions League match against Chelsea.
This is not the first time that a luxury brand has collaborated with the football world. We remember the strategic partnership between the House of Dior and the French club Paris Saint-Germain (PSG) or Fendi‘s partnership with AS Roma.
Read also > Dior to design PSG’s official wardrobe
Featured photos : © Campbell Addy/Off White