Mercedes-AMG PETRONAS F1 Team and Zuma have announced a multi-year collaboration, marking the first time a global lifestyle restaurant brand has partnered with a Formula 1 team.
The world of Formula 1 continues to forge and diversify partnerships. Following Hyatt and Audi Revolut F1 Team last week, Mercedes-AMG PETRONAS F1 Team has now formalized a multi-year strategic partnership with Zuma, an iconic brand in contemporary luxury Japanese dining.
A world first combining gastronomy and Formula 1
This alliance marks a turning point in the world of motorsport : never before has an international lifestyle restaurant brand been so closely associated with a Formula 1 team. Under the agreement, Zuma becomes the official Lifestyle & Dining Curator of the Mercedes-AMG PETRONAS F1 Team, a unique role that places it at the heart of the experience offered by the team to its partners, guests, and fans.
Founded in 2002 by Rainer Becker and Arjun Waney, Zuma has established itself as a global benchmark for contemporary Japanese cuisine, with more than 25 restaurants across five continents.
Discover our plans
- Every day, keep up to date with the latest business news from the world of luxury.
- Receive the essential luxury business news by email every week
- Access all our events
- The Luxury Journals and Luxus Magazine in print and digital versions
Subscribe for 1€
Become an active member of the community of luxury leaders.
Read also > How has Formula 1 become the sport of choice for luxury brands ?
Featured photo : © Zuma
