23 June 2026 Bugatti hits the green with a collection of clubs designed by HONMA Bugatti and HONMA, the Japanese premium golf specialist, are unveiling a limited-edition collection of clubs inspired by the
9 June 2026 In the realm of collaborations : when the ephemeral becomes a sustainable strategy For a long time, luxury houses built their reputations on timelessness. Heritage, craftsmanship, tradition, and permanence were the
2 June 2026 Kendall Jenner has been named the brand ambassador for the Korean beauty brand Anua Following her work with Emporio Armani, Kendall Jenner has become the face of Anua, a Korean beauty brand,
1 June 2026 Zalando and Vestiaire Collective have partnered to offer a selection of luxury secondhand items E-commerce giant Zalando and secondhand fashion specialist Vestiaire Collective are teaming up to integrate a selection of luxury
18 May 2026 Charles Leclerc and Chivas Regal unveil their first whiskey Charles Leclerc and Chivas Regal have created a unique blend, a 16-year-old blended Scotch, inspired by the Formula
17 April 2026 Maurice Lacroix becomes Real Betis’ official watch partner through 2027 The world of soccer will soon hold no secrets for Maurice Lacroix, the new official partner of Real
6 March 2026 Mandarin Oriental appoints Simone Biles as global wellness ambassador Mandarin Oriental is partnering with gymnast Simone Biles to strengthen its wellness and customer experience strategy.
18 February 2026 Hublot chooses Jung Kook from BTS as global ambassador Hublot surprised the luxury world by announcing the appointment of Jung Kook, a globally recognized artist and member
26 January 2026 Mercedes-AMG PETRONAS F1 Team teams up with Zuma Mercedes-AMG PETRONAS F1 Team and Zuma have announced a multi-year collaboration, marking the first time a global lifestyle
19 January 2026 Hyatt partners with Audi Revolut F1 Team Hyatt is entering the world of Formula 1 and has announced a major partnership between its World of