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Louis Vuitton towards a new distribution strategy?

Louis Vuitton towards a new distribution strategy?

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French luxury group Louis Vuitton is reportedly considering a new strategy for the Chinese market, through the opening of a duty free store on Hainan Island.

 

Louis Vuitton is known for managing its distribution with an iron fist and never offering discounts on its luxury goods. Nevertheless, according to several sources, executives are reportedly exploring the possibility of opening a duty-free store in Sanya’s Haitang Bay shopping mall through an agreement with the mall’s state-owned operator, China Duty Free Group.

 

The mall boomed as a high-end shopping destination during the Covid-19 pandemic, as Chinese consumers were unable to travel abroad.

 

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