Zenith continues to sell vintage “icons” watches


Zenith is seeking to establish itself in the second-hand market for luxury watches with its “Zenith Icons” collection of iconic watches from the 1970s.
The Zenith watchmaking house is continuing to sell vintage luxury watches with the second edition of its “Zenith Icons” collection featuring restored models from the 1970s.
In 2020, the brand launched the Zenith Icons programme, which offers rare and sought-after chronographs that have marked the brand’s history through capsule collections. After a first capsule focused on the first “El Primero” of 1969, this second edition focuses on the second generation of the early 1970s. It thus offers the A782, the A788, the A7817 “Espada”, the 01.0140.415 and the 01.0200.415 “TV Screen / Big Bleu”.
The A782 inaugurated the second generation of “Zenith El Primero” in its time, adopting the designs of the early 1970s. It was produced in only 1000 pieces. The A788 forms a trio with the A787 and the G787, sharing a new “inflated” hexagonal case shape: a resolutely futuristic design for its time.
The A7817, a combination of the high-frequency performance of El Primero and the robust accents of the Defy line, offers a complete calendar with a moon phase.

With only 500 pieces, the 01.0140.415 model adopts the same futuristic characteristics as its sisters but features a fixed bezel in galvanic blue. Finally, the 01.0200.415 ‘TV Screen/Big Bleu’ embodies the very spirit of the early 1970s with its rectangular design, inspired by the televisions of the time.
All products have been sourced, restored and certified by Zenith before being made available for sale exclusively in the brand’s boutiques and e-commerce site.
Read also> The watchmaker Zenith forecasts strong growth in 2022
Featured photo : © Zenith
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.