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For the past few years, the world of soccer has inspired luxury brands from all over the world, two worlds that are far apart, but that work together. Zoom on the new trend of luxury brands collaborating with the sportsmen of these clubs.
Today, luxury brands have understood that soccer is a way to shine internationally, especially by associating themselves with the greatest players and clubs. Indeed, soccer players have replaced models and actors as ambassadors for the big houses.
These players, acting as true social models, bring more visibility to the houses by being successful and very influential, especially on social networks. Indeed, their numbers of followers explode all the scores on Instagram : Lionel Messi counts 288 million followers, as well as Cristiano Ronaldo who is followed by more than 374 million followers.
We remember during the 2018 World Cup, Kylian Mbappé had made the French dream by giving them the victory. He had subsequently been chosen to become the muse of the Swiss watch brand Hublot.
As well as Lionel Messi, who had collaborated with the watch brand Jacob & Co for an exclusive timepiece, in the colors of the Argentine flag, referring to the country of origin of the player.
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We also remember last September, the collaboration between Paris Saint-Germain and Dior. The house entered for the first time in its history in the world of sports by signing a two-year partnership with the Parisian club. The French brand is now in charge of the official wardrobe and Kim Jones, artistic director of the men’s collections of Dior, offers new creations.
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French fashion houses are not the only ones to collaborate with the world of soccer. Indeed, for the Euro 2021, the Italian designer Giorgio Armani dressed the Italian national team. Armani had designed a suit consisting of a light blue and white jacket with a mandarin collar, accompanied by black pants.
Read also > GIORGIO ARMANI IS GOING TO DRESS ITALY’S FOOTBALL TEAM FOR EURO 2021
Featured photo : © Dior[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
For the past few years, the world of soccer has inspired luxury brands from all over the world, two worlds that are far apart, but that work together. Zoom on the new trend of luxury brands collaborating with the sportsmen of these clubs.
Today, luxury brands have understood that soccer is a way to shine internationally, especially by associating themselves with the greatest players and clubs. Indeed, soccer players have replaced models and actors as ambassadors for the big houses.
These players, acting as true social models, bring more visibility to the houses by being successful and very influential, especially on social networks. Indeed, their numbers of followers explode all the scores on Instagram : Lionel Messi counts 288 million followers, as well as Cristiano Ronaldo who is followed by more than 374 million followers.
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For the past few years, the world of soccer has inspired luxury brands from all over the world, two worlds that are far apart, but that work together. Zoom on the new trend of luxury brands collaborating with the sportsmen of these clubs.
Today, luxury brands have understood that soccer is a way to shine internationally, especially by associating themselves with the greatest players and clubs. Indeed, soccer players have replaced models and actors as ambassadors for the big houses.
These players, acting as true social models, bring more visibility to the houses by being successful and very influential, especially on social networks. Indeed, their numbers of followers explode all the scores on Instagram : Lionel Messi counts 288 million followers, as well as Cristiano Ronaldo who is followed by more than 374 million followers.
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