After two years of the pandemic, the wellness market is reinventing itself to offer new answers to consumers seeking physical and mental well-being.
Although most borders have reopened and “normal” life has resumed, the covid-19 pandemic has left significant marks on the lives of millions of people. Anxiety, depression, persistent post-Covid symptoms, its long-term impact is still difficult to quantify but it has also redefined everyone’s priorities. Recently published by the American firm McKinsey, a study on the search for well-being, carried out among 7,500 respondents in six countries around the world, showed that 79% of respondents consider well-being to be an important criterion, or even “an absolute priority” for 42% of them. This interest has been growing over the past two or three years, as the report shows.
The area of wellness that is now attracting the most interest is, unsurprisingly, health, with a desire to take control following this downturn. This is an opportunity for the sector, which, after two unstable years, is returning to a peak in activity, boosted by a clientele resolutely in search of wellness.
Featured photo : © Spa Cinq Monde
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.