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Wellness, a flourishing market

Wellness, a flourishing market

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After two years of the pandemic, the wellness market is reinventing itself to offer new answers to consumers seeking physical and mental well-being.

 

Although most borders have reopened and “normal” life has resumed, the covid-19 pandemic has left significant marks on the lives of millions of people. Anxiety, depression, persistent post-Covid symptoms, its long-term impact is still difficult to quantify but it has also redefined everyone’s priorities. Recently published by the American firm McKinsey, a study on the search for well-being, carried out among 7,500 respondents in six countries around the world, showed that 79% of respondents consider well-being to be an important criterion, or even “an absolute priority” for 42% of them. This interest has been growing over the past two or three years, as the report shows.

 

The area of wellness that is now attracting the most interest is, unsurprisingly, health, with a desire to take control following this downturn. This is an opportunity for the sector, which, after two unstable years, is returning to a peak in activity, boosted by a clientele resolutely in search of wellness.

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Wellness economy

 

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