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In light of the unprecedented sanitary crisis, the Fondation de la Haute Horlogerie (FHH) announced in a statement this Monday, the digitalization of its Watches & Wonders concept. On the programm, the launch of a new online platform on April 25th at watchesandwonders.com.
The worldwide spread of the COVID-19 pandemic forced the cancellation of the Watches & Wonders Geneva physical event (previously SIHH) and required an immediate adaptation by the FHH.
On April 25th at 12:00pm CET, a breakthrough digital platform will be unveiled at watchesandwonders.com, a centralized portal where watch enthusiasts, retailers and journalists from around the world will be able to experience the fine watchmaking universe, as well as the newest watches of the year and connect directly with the 30 participating brands, such as Panerai and Vacheron Constantin.
“We are thrilled to be partnering with the finest watchmaking brands in the world to bring the Watches & Wonders concept to life online at a time when our industry needs it the most,” states Fabienne Lupo, Chairwoman and Managing Director of the Fondation de la Haute Horlogerie.
“This dynamic new platform will allow watch lovers everywhere to discover exciting new products, engage in enriching experiences, and connect directly with our participating brands in one place.”
For the first phase of Watches & Wonders, the site will feature dedicated pages for each brand, where visitors will have the opportunity to discover their respective universes, including the newest timepieces for 2020.
They will also view up-to-the-moment social media content, and connect directly to the brands’ own sites and channels.
For the opening day of watchesandwonders.com, the FHH is organizing a series of new product launch presentations where executives from participating brands will showcase their novelties through 10-minute streaming videos, which will then be permanently accessible on the site.
Working in collaboration with participating brands, members of its Cultural Council and other opinion leaders, the FHH is also curating a broad range of expert and educational content for the site, including product analysis, trend forecasts, technological innovation and in-depth explorations of design, artistry and craft, as well as business talks and commentary from industry notables.
The new watchesandwonders.com platform has been designed to remain a key destination for watch enthusiasts and the industry overall, beyond this first phase at the end of April, as it will continue to be updated with new content over the longer term.
In the second phase to come later this summer, additional product launches will be unveiled. This new program will be punctuated by several physical events, among which will be Watches & Wonders Geneva in April 2021.
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Featured Photo : © FHH[/vc_column_text][/vc_column][/vc_row]
