Rolex, Patek Philippe, Chanel, Chopard and Tudor leave Baselworld to create a new watch trade show in Geneva with the Fondation de la Haute Horlogerie. The show will be held early April 2021 at Palexpo, at the same time as Watches & Wonders, the brands said in a same press release.
This departure follows a number of unilateral decisions made without consultation by Baselworld management, including the postponement of the watch show until January 2021, as well as its inability to meet the brands’ needs and expectations, they explained.
The new show, which will be linked to Watches & Wonders, organized by the Fondation de la Haute Horlogerie, is to take place at Palexpo. The aim is to offer partner brands the best possible professional platform, applying a shared vision to successfully meet future challenges in the watchmaking industry.
It will also give crucial prominence to the sector’s expertise and innovations, both in Switzerland and internationally.
Other brands may also be added, according to terms that have not yet been defined. This new event will be
geared predominantly towards retailers, the press and VIP customers.
Featured photo: © FHH