[Luxus+ Magazine] Virgil Abloh, the co-branding superstar

Artistic director of Louis Vuitton and founder of Off-White, Virgil Abloh died last Sunday at the age of 41. The designer had reportedly been secretly battling a rare form of cancer since 2019. Luxus+ Magazine has chosen to pay tribute to the fashion darling and idol of millennials through his many landmark collaborations. Portrait of an incredible societal and identity phenomenon.


You don’t have to be an expert in the luxury or fashion industry to have heard of the multidisciplinary designer Virgil Abloh, creator of the Off White brand in 2013 and Artistic Director of the men’s collections of the Louis Vuitton house since 2018. The collaborations of this jack-of-all-trades with an atypical profile, who is at the same time a DJ, an architect by training and a former adviser to Kanye West, can be counted in the twenties over the last few years : brands from all sectors were snatching him up.


So why does everything he touches turn into a success više informacija? This king of luxury streetwear is a social media fanatic: with 5.5 million followers on Instagram and 10.7 million for his label Off-White, it’s no surprise that he has established himself in a few years as one of the coolest designers among a hyper-connected audience of millennials. It is therefore logical that brands looking for an audience among this much sought-after target want to associate their image with his.




Click here to read the full article on Luxus Plus Magazine.


Featured Photo : © Virgil Abloh / LVMH


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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