Placed in receivership in 2018, French Couture House Vionnet has announced that it has been acquired by ChimHaeres, a structure composed of two investment companies. With a real expansion plan, ChimHaeres aims to become a platform bringing together major European luxury and lifestyle brands.
The French fashion house Vionnet has been reborn. The label said it has been acquired by ChimHaeres Investment Holding, a joint venture between the Philippe Camperio-led Haeres Capital and the investment company Chimera Abu Dhabi.
The Haute Couture brand was founded in Paris in 1912 by Madeleine Vionnet and was very successful until the beginning of World War II. Since 2012, it was owned by Goga Ashkenazi, a wealthy businesswoman of Russian-Kazakh origin. In 2018, it faced financial difficulties and was placed in receivership.
“Vionnet is an iconic label and it has fascinated me for a while. I admire the values it advocates”, said Philippe Camperio, director of Haeres Capital. “Incredibly revolutionary, this fashion designer was already concerned about women’s emancipation and respect for the environment and textile-related pollution at the time. In addition to her creativity, she was able to identify the major issues of our time even before they became topical.”
ChimHaeres has not yet announced a new artistic director for Vionnet, but hopes to make a big comeback on the catwalks of the next Paris Fashion Week.
A luxury platform
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Photo à la Une : © Vionnet
