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Paris Fashion Week : Chanel puts the camellia at the heart of its show

Paris Fashion Week : Chanel puts the camellia at the heart of its show

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On Tuesday, March 7, Chanel kicked off the final day of Paris Fashion Week. Under the roof of the Grand Palais Ephemeral in Paris, Chanel’s artistic director, Virginie Viard, presented a show that focused on the brand’s signature codes.


The last day of the Paris Fashion Week was opened yesterday by the expected Chanel show. The brand chose, as usual, the Grand Palais Ephemera to present its women’s fall-winter 2023-2024 collection. The show by Virginie Viard, the brand’s artistic director, focused on Chanel’s signature symbols and codes, such as camellia, tweed and black and white.



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An eternal code


As early as 1923, the camellia, chosen by Gabrielle Chanel, became the emblem of the luxury house. Karl Lagerfeld, creative director of the label in 1983, then seized this flower to make it one of the identifying elements of all collections. With this show, Virginie Viard continues the tradition.


“The camellia is more than a theme, it is an eternal code of the House. It is reassuring and familiar to me, I love its softness and strength”, she confides.



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Featured photo : © IMAXtree

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