Veuve Clicquot celebrates its 250th anniversary with the “Good Day Sunshine” campaign 


The renowned Champagne House is commemorating 250 years of excellence with a new international campaign highlighting the House’s solar culture.
Veuve Clicquot is celebrating 250 years of excellence this year with the “Good Day Sunshine” campaign, expressing one of Madame Clicquot‘s beliefs that each new day opens new avenues for building a better future.
The campaign has just begun its global rollout by affirming the sunny nature of Veuve Clicquot, of which yellow: the color of the rising sun that has appeared on its labels since 1877, is the first incarnation.
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Featured photo : © Veuve Clicquot
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.