Veuve Clicquot celebrates its 250th anniversary with the “Good Day Sunshine” campaign

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The renowned Champagne House is commemorating 250 years of excellence with a new international campaign highlighting the House’s solar culture.

 

Veuve Clicquot is celebrating 250 years of excellence this year with the “Good Day Sunshine” campaign, expressing one of Madame Clicquot‘s beliefs that each new day opens new avenues for building a better future.

 

The campaign has just begun its global rollout by affirming the sunny nature of Veuve Clicquot, of which yellow: the color of the rising sun that has appeared on its labels since 1877, is the first incarnation.

 

 

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Une publication partagée par Veuve Clicquot (@veuveclicquot)

 

Optimism captured in film, the iconic song “Good Day Sunshine“, reinterpreted exclusively by singer Charlotte Cardin, is the leitmotif of this new campaign. “I am very happy to be associated with the iconic Veuve Clicquot and to reinterpret “Good Day Sunshine”, a true classic“, says Charlotte Cardin. “This collaboration came very naturally to me as I am a champagne fan and I love the happy vibes of this project.”

 

To illustrate its message, the House called on director Jan Gleie and photographer Tyler Mitchell, who take a sensitive and spontaneous look at Veuve Clicquot and optimism. “Good Day Sunshine” explores the universal attraction to the sun through the eyes of a young man, discovering yellow objects that, like the recognisable Veuve Clicquot label, are a symbol of the new day and all its possibilities.

 

This new brand campaign is the embodiment of Veuve Clicquot’s belief that every sunrise holds the promise of endless opportunities,” says Carole Bildé, Chief Marketing & Communications Officer at Veuve Clicquot. “From Madame Clicquot’s deeply optimistic state of mind to our iconic yellow, our link to the sun is embedded in our DNA and our 250th anniversary was an opportunity to claim it loud and clear! This new campaign breaks the codes of the champagne category, elevating Veuve Clicquot as a luxury House beyond the category while staying true to its effortlessly chic brand identity.”

 

Read also > VEUVE CLICQUOT LAUNCHES A PLATFORM OFFERING DISCUSSION AND SUPPORT TO WOMEN ENTREPRENEURS WITH THE SISTA COLLECTIVE

 

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The renowned Champagne House is commemorating 250 years of excellence with a new international campaign highlighting the House’s solar culture.

 

Veuve Clicquot is celebrating 250 years of excellence this year with the “Good Day Sunshine” campaign, expressing one of Madame Clicquot‘s beliefs that each new day opens new avenues for building a better future.

 

The campaign has just begun its global rollout by affirming the sunny nature of Veuve Clicquot, of which yellow: the color of the rising sun that has appeared on its labels since 1877, is the first incarnation.

 

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The renowned Champagne House is commemorating 250 years of excellence with a new international campaign highlighting the House’s solar culture.

 

Veuve Clicquot is celebrating 250 years of excellence this year with the “Good Day Sunshine” campaign, expressing one of Madame Clicquot‘s beliefs that each new day opens new avenues for building a better future.

 

The campaign has just begun its global rollout by affirming the sunny nature of Veuve Clicquot, of which yellow: the color of the rising sun that has appeared on its labels since 1877, is the first incarnation.

 

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Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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