Two Chinese influencers in conflict with L’Oréal

Two Chinese salesmen/influencers have announced that they are in conflict with the l’Oréal group due to a dispute that arose on Singles’ Day.

The two Chinese livestream influencers said they have suspended their collaboration with L’Oreal due to a dispute over pricing during Alibaba Group’s Singles’ Day in early November.

The dispute is a rare public dispute for the Chinese retail industry. This is because companies use Chinese influencers or sales channels to connect with local culture and take advantage of live streams followed by millions of fans.

Li Jiaqi and Viya said in social media posts on Wednesday that some of their followers had complained, claiming that the L’Oreal face products they featured as having the biggest discounts of the year on Singles’ Day could be purchased cheaper a few days later on L’Oreal’s own platform.

According to Chinese media reports, Li Jiaqi and Viya pre-sold 18.9 billion yuan ($2.96 billion) worth of products in promotions leading up to Nov. 11 on Oct. 20. A L’Oreal face mask was the best-selling item among all beauty items, with sales of more than 500 million yuan ($78.3 million) during the period.

The two livestreamers said they would offer compensation to their disappointed followers, but that “several rounds of negotiations” with L’Oreal had not resulted in a solution they felt was satisfactory.

In a statement, L’Oreal apologized to customers : “We apologize for implementing a complex discount system during the trade event, as attendees had to pay more during the presale period.” The group said some consumers were able to purchase its products at a lower price on its platform because they used multiple discounts.

Accor gets on the luxury track with the Orient Express

The dispute became one of the most viewed topics on Chinese social network Weibo on Thursday, with 450 million views.

Photo à la Une : © China Daily

What's Your Reaction?

Excited

Happy

In Love

Not Sure

Silly

LUXUS +

[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…